Terms and Conditions

DeepLoop Limited

Last revised and updated on 11 August 2026

1. Scope and who we are

These Terms and Conditions ("Terms") govern your access to and use of everything we provide: our website, our applications, our products, and any related service, feature or content we make available, on any domain or subdomain we operate (together, the "Services").

They apply whether you simply read a page, register an account, or use a paid plan. Where we agree separate written terms with you for a particular service — in a signed order form, enterprise agreement or service-specific terms presented to you when you sign up — those terms govern that service to the extent they differ from these, and these Terms continue to apply to everything else.

By accessing or using the Services you agree to these Terms. If you do not agree, do not use the Services.

The Services are intended for business users and for natural persons aged 18 or above. If you accept these Terms on behalf of an organisation, you confirm you have authority to bind it.

In these Terms, "we", "us", "our" and "DeepLoop" mean DeepLoop Limited (Company Registration Number 80954158), a company incorporated in the Hong Kong Special Administrative Region. "You" and "your" mean each user of the Services. DeepLoop Limited is the contracting party for every user, wherever located.

Our Privacy Policy explains how we handle personal data. It does not form part of these Terms, but you should read it.

2. Definitions

3. What the Services are, and what they are not

3.1 Information. We publish articles, guides, glossary entries, comparisons and product descriptions. All of it is general information.

3.2 Decision support. Our analytical Services produce indicators derived from computer vision and statistical models. They are decision support.

3.3 Not advice. Nothing we publish, and no output of any Service, is veterinary, agricultural, engineering, financial or legal advice, or a diagnosis. None of it is a substitute for professional judgement or for inspection by a qualified veterinarian or stockperson. You remain solely responsible for animal-husbandry decisions, regulatory compliance and animal welfare, and you must not rely on the Services as your only means of detecting disease, injury, equipment failure or any other condition affecting your livestock.

3.4 No guarantee of results. We do not warrant that any detection, alert, count, weight estimate or behavioural indicator is accurate, complete or timely, nor that the Services will identify any particular condition, disease or event. Any figure, benchmark, accuracy rate or result we publish is indicative — it reflects particular conditions and equipment and is not a promise of what you would achieve. No figure, benchmark, accuracy rate or performance result we publish forms part of any contract unless repeated in your order form or in a written order signed by us. This does not affect the published plan descriptions and fees referred to in section 8.1, which form part of your contract with us when you subscribe.

3.5 We may change, correct or withdraw published information at any time, and we do not undertake to keep it current.

4. Accounts

4.1 Account information. Where a Service requires an Account, you agree to provide true, accurate, current and complete information, and to keep it updated.

4.2 Security. Your Account is for the use of the person or entity it was issued to. You are responsible for keeping credentials confidential and for all activity under your Account. Notify us immediately at [email protected] if you suspect unauthorised use.

4.3 Seats. Where your plan specifies a number of seats, one seat means one individual's login. Sharing a single login among several people is not permitted.

4.4 Communications. We may send you service messages relating to your Account — verification, security, billing and material service changes. These are not marketing and you cannot opt out of them while you hold an Account. Marketing messages, if any, are governed by section 11 of the Privacy Policy and always carry an unsubscribe link.

4.5 Closure. You may close your Account by contacting us. On closure we will delete or anonymise your personal data, save for records we must retain for legal, tax, accounting or dispute-resolution purposes, which we retain for 7 years as required by the Companies Ordinance (Cap. 622) and the Inland Revenue Ordinance (Cap. 112), and then delete. Backups are overwritten on our ordinary backup cycle; we do not restore a backup in order to reinstate deleted data.

4.6 Suspension and termination. Notwithstanding section 17.2, we may suspend or terminate your Account, with notice where practicable, if you materially breach these Terms, if we reasonably suspect fraud or unauthorised access, or if required by law. Where we suspend without prior notice, we will tell you the reason as soon as reasonably practicable.

4.7 Non-transferable. Accounts may not be assigned or transferred without our prior written consent.

4.8 Inactivity. We may close an Account inactive for more than 24 months, after making reasonable efforts to contact you at your registered email address.

5. Acceptable use

5.1 You must not:

1. copy, republish, sell, sublicense or otherwise commercially exploit any part of the Services, or data obtained from them, or make them available to a third party, except as section 7.2 permits;
2. modify, decompile, reverse engineer or attempt to derive the source code or models underlying the Services, except to the extent that restriction is prohibited by law;
3. access the Services by automated means, or scrape them, other than as permitted by our robots.txt;
4. interfere with the Services, place unreasonable load on them, or attempt to gain unauthorised access to any system or account;
5. upload or transmit malicious code, or content that is unlawful, defamatory, obscene, or infringes any third party's rights;
6. use the Services in breach of any applicable law, including the Ordinance in respect of any personal data contained in Your Content;
7. misrepresent your identity or affiliation.

5.2 We may investigate suspected breaches, block access, suspend Accounts, and refer matters to law enforcement.

5.3 Your responsibilities. You are responsible for the accuracy and legality of Your Content, and for having all rights and consents necessary to provide it to us — including, where Your Content captures identifiable individuals such as workers appearing in camera footage, any notice or consent required under the Ordinance or any equivalent law applying to you. You are also responsible for your own equipment, cameras, network connectivity and site conditions.

6. Your Content

6.1 Ownership. You retain all rights in Your Content. We claim no ownership of it.

6.2 Licence to us. You grant us a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, process and display Your Content to provide and support the Services to you, and for the purposes in 6.3.

6.3 Improvement and training of our models. We may use Your Content to operate, evaluate, improve and train the models and software underlying the Services, including models that serve other customers.

You may opt out of 6.3 at any time by writing to [email protected]. An opt-out takes effect within 30 days of our receiving it and applies to all use of Your Content from that point onward. It does not require us to retrain or rebuild a model already trained before the opt-out took effect, which is not technically practicable.

Where we use Your Content under this clause we will not publish it, disclose it to any other customer, or present it in any form that identifies you, your farm or your business. Outputs of a trained model are aggregate and statistical and do not reproduce Your Content.

6.4 Export and deletion. On request while you hold an Account, or within 30 days of its closure, we will provide Your Content in a common machine-readable format. We will delete Your Content after that 30-day window closes, save for anything we must retain under section 4.5.

7. Intellectual property

7.1 The Services and all software, models, documentation, trade marks, know-how and Content in them are and remain our property or that of our licensors. Nothing in these Terms transfers any intellectual property right to you.

7.2 You may view our published pages, and print or download extracts, for your own internal or personal reference, provided you do not alter them and you keep any notice of ownership intact. Subject to your compliance and payment, we grant you a non-exclusive, non-transferable, revocable licence to access and use the Services for your internal business purposes. Any other use needs our prior written consent.

7.3 Feedback. If you give us suggestions or feedback, we may use them without restriction or obligation to you.

8. Fees, payment and taxes

This section applies to paid Services. Where a Service is offered free of charge, it does not apply to that Service.

8.1 Fees are as set out in the Services for published plans, or in your order form for quoted plans.

8.2 Unless stated otherwise, fees exclude taxes. You are responsible for all applicable taxes and duties other than taxes on our income.

8.3 Subscriptions renew automatically for successive terms of the same length unless cancelled before the renewal date. We will give at least 30 days' notice of any price increase, which takes effect at your next renewal.

8.4 Late payment. We may suspend the Services for non-payment after giving you 14 days' written notice and an opportunity to pay.

8.5 Refunds. Except as stated in 9.3 or 16, or where a refund is required by law, fees are non-refundable, including for a Subscription cancelled part-way through its term. Cancelling stops the next renewal; it does not refund the current term.

9. Availability and changes to the Services

9.1 We will provide the Services with reasonable skill and care.

9.2 We will use commercially reasonable efforts to keep the Services available. We do not guarantee uninterrupted or error-free operation, and we give no uptime commitment except where one is expressly agreed in a written order form signed by us.

9.3 We may modify, suspend or discontinue any part of the Services. Where a change materially reduces functionality you are paying for, we will give you 30 days' notice and, if you terminate for that reason before the change takes effect, refund the unused portion of any fees you have prepaid, calculated pro rata.

9.4 Sections 9.2 and 9.3 apply only so far as they are reasonable within the meaning of the Control of Exemption Clauses Ordinance (Cap. 71), and are severable to the extent they are not.

10. Third-party services

The Services link to and interoperate with services we do not control, including our social media pages and third-party sign-in providers. We are not responsible for them, and your use of them is governed by their own terms and privacy policies.

11. Disclaimer

11.1 To the fullest extent permitted by law, and subject to section 12.1, the Services are provided "as is" and "as available", and we disclaim all warranties, conditions and representations not expressly stated in these Terms, whether express, implied or statutory, including implied terms as to satisfactory quality, merchantability, fitness for a particular purpose, accuracy and non-infringement.

11.2 We do not warrant that the Services will be uninterrupted, secure or error-free, that defects will be corrected, or that the Services or the servers that make them available are free of malicious code.

11.3 Any exclusion in this section applies only so far as it is reasonable within the meaning of the Control of Exemption Clauses Ordinance (Cap. 71), and is severable to the extent it is not.

12. Limitation of liability

12.1 Nothing excluded that cannot be. Nothing in these Terms excludes or limits our liability for (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot lawfully be excluded or limited. Any purported exclusion of liability for death or personal injury resulting from negligence is void under section 7 of the Control of Exemption Clauses Ordinance (Cap. 71).

12.2 Excluded losses. Subject to 12.1, we are not liable for loss of profit, loss of revenue, loss of anticipated savings, loss of business or goodwill, loss or corruption of data, loss of or harm to livestock, loss of production or yield, the cost of veterinary treatment or culling, or any indirect or consequential loss, however arising.

12.3 Cap. Subject to 12.1, our total aggregate liability arising out of or in connection with these Terms and the Services, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the total fees you paid us in the 12 months preceding the event giving rise to the claim, or to HK$1,000 where you have paid us no fees.

12.4 Basis of the bargain. You acknowledge that the Services are decision support as described in section 3, that you retain sole responsibility for animal-husbandry decisions, and that the allocation of risk in this section is reflected in the fees charged and in the provision of free Services. Sections 12.2 and 12.3 apply only so far as they are reasonable within the meaning of the Control of Exemption Clauses Ordinance (Cap. 71), and are severable to the extent they are not.

12.5 Who this section protects. Sections 12.1 to 12.3 apply equally to any claim brought against our directors, officers, employees, contractors or licensors arising out of or in connection with the Services, and each of them may enforce those sections.

13. Indemnity

You will indemnify us against claims, losses and reasonable costs arising from (a) Your Content; (b) your breach of these Terms; or (c) your breach of any applicable law, including the Ordinance in respect of individuals appearing in Your Content.

14. Confidentiality

Each party will keep the other's confidential information confidential, use it only for the purposes of these Terms, and protect it with at least reasonable care. This does not apply to information that is public through no breach, was already known to the receiving party, is independently developed, or is required to be disclosed by law or a competent authority.

15. Personal data

We handle personal data in accordance with our Privacy Policy and the Ordinance. Where you provide us with personal data about other individuals, you confirm you are entitled to do so and that any required notification has been given.

16. Force majeure

Neither party is liable for failure or delay caused by events beyond its reasonable control, including natural disaster, epidemic, war, civil unrest, industrial action, failure of utilities or telecommunications, and acts of government. Where such an event continues for more than 60 days, either party may terminate the affected Subscription on written notice, and we will refund the unused portion of any prepaid fees, calculated pro rata.

17. Term and termination

17.1 These Terms apply while you use the Services and for as long as you hold an Account.

17.2 Either party may terminate for material breach not remedied within 30 days of written notice.

17.3 On termination, your right to use the Services ceases. Sections 6.1, 6.2 (so far as needed to give effect to section 6.4), 6.4, 7, 8 (in respect of fees and taxes accrued before termination), 11, 12, 13, 14, 15, 19 and 20 survive. Termination does not affect any right, remedy, obligation or liability that accrued before it took effect.

18. Changes to these Terms

We may amend these Terms by posting the amended version in the Services. Where an amendment is material, we will post notice of it for at least 30 days before it takes effect and, if you hold an Account, notify you by email. Continuing to use the Services after an amendment takes effect signifies your acceptance of it. If you do not accept a material amendment, you may stop using the Services, or close your Account under section 4.5, at any time before it takes effect.

19. General

19.1 No partnership or agency. Nothing creates a partnership, joint venture, agency or employment relationship.

19.2 Waiver. A failure to enforce any provision is not a waiver of it.

19.3 Severability. If a provision is held invalid or unenforceable, it is severed and the remainder continues in force.

19.4 Assignment. You may not assign these Terms without our prior written consent. We may assign on notice to you, including on a sale of our business.

19.5 Successors bound. These Terms bind each party's permitted successors and assigns.

19.6 Entire agreement. These Terms, together with any order form and any service-specific terms we have agreed with you, constitute the entire agreement and supersede all prior discussions. The Privacy Policy is referred to for information and does not form part of these Terms. Nothing in this clause limits liability for fraudulent misrepresentation.

19.7 Notices. Notices to us go to [email protected]. Notices to you go to the contact details on your Account, or to the address you have given us.

19.8 Third-party rights. A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Ordinance (Cap. 623) to enforce any of their terms, except that the persons identified in section 12.5 may enforce sections 12.1 to 12.3.

19.9 Language. These Terms are made in English. Where a translated version is published, it is provided for convenience only, and the English version prevails in the event of any inconsistency.

20. Governing law and jurisdiction

These Terms, and any non-contractual obligations arising out of or in connection with them, are governed by the laws of the Hong Kong Special Administrative Region.

The parties submit to the non-exclusive jurisdiction of the courts of the Hong Kong Special Administrative Region.

21. Contact

DeepLoop Limited (CR No. 80954158) [email protected]